Laying the groundwork through social media
By Mark Smith, Digital Content Development Officer
Groundwork Wales is an organisation that develops and delivers projects that are aimed at creating sustainable communities. It has had Facebook and Twitter accounts, as well as a website presence, for a considerable time, but the organisation felt it was not benefitting from them as much it should. It was felt that staff had limited knowledge of how best to use social media to communicate with the communities it supports.
Groundwork Wales researched options to upskill and improve its use of social media and found that the Wales Co-operative Centre was delivering the Welsh Government’s Digital Communities Wales project. They were delighted to find that part of the project’s work involved training of frontline staff in voluntary organisations and community groups.
With this in mind, Groundwork Wales arranged a number of in-house workshops to enable its staff to promote its community programmes, communicate about its activities, and celebrate successes across Caerphilly and neighbouring boroughs via social media.
As a result of staff attending the Digital Communities Wales training workshops, they are now communicating with people using a wider range of social media applications including Facebook, Twitter, Pinterest and Periscope. Groundwork Wales is now able to introduce its beneficiaries and the community groups that it supports to social media so they can use it to talk about their own activities and progress. Enabling organisations to pass knowledge on to others is one of the main objectives of Digital Communities Wales training.
Another positive outcome from Groundwork’s training on communication through social media is that they have identified a number of Media Champions and set up a marketing group, consisting of staff across all programmes. These staff members work closely with the organisation’s Business Development & Marketing Director, along with senior management, to ensure consistent, relevant and regular posts and updates are added to their website and social media accounts.
If you’re interested in the frontline staff training that Digital Communities Wales provides, just get in touch to find out more.