Public Health Wales and Bangor University: Population Health in a Digital Age (2020)
Patterns in the use of social media in Wales
This is the second report in the series on Population health in a digital age and focuses on social media use in Wales. These insights help us to better understand the extent to which people in Wales use social media, and how patterns of use vary across population groups.
76.9% of the Welsh population aged 16+ years used one or more social media platform.
Almost all (99.6%) 16-29 year olds with internet access were on social media. Engagement with social media did decline with increasing age, but use of social media remained high in the older age groups. Three quarters (75.6%) of 60-69 year olds and three fifths (59.8%) of 70+ year olds reported using one or more type of social media platform.
Social media has the potential to be an important tool for public health, with an increasing proportion of the population communicating through social networks online.